Though it’s been a year and a half since the last time I set foot behind a sex-shop sales counter, I still remember my sex toy retail days as some of my fondest. It was a job quite unlike any other in my employment history, and I say that as someone who had already been working in sex media for years at that point. Nowhere else do you get so up-close-and-personal with everyday people – not just the clued-in, sex-positive crowd – trying to expand their sexual horizons. It may be just another shitty retail job, but it’s also a magical and unparalleled experience!
Here are five big things I learned in my stints as a sex toy saleslady…
1. People are – still – really nervous and insecure about sex. People who sell sex toys wholesale or online get to see some of this, perhaps in the forms of email, Instagram DMs, and the like – but it’s working in a physical shop that really exposes you to customers’ fears and neuroses. I watched middle-aged moms pace the vibrator aisle biting their nails; I helped men pick out toys meant to compensate for the boners they feared they’d never get back; I showed giggling teenagers how to operate their first-ever vibes. It was always my mission to try to impart a sense of casual confidence around sex via my speech and behavior – which sometimes involved putting on a poker face – because what else is a sex shop employee really for?
2. There are soooo many weird sex toys out there. And I am using the word “weird” in the most affectionate way, I promise. The shops I worked at bought through sex toy wholesale suppliers, and sometimes just loaded up their orders with whatever looked interesting or sellable – which sometimes meant our sales floor would be stocked with giant fist dildos, glow-in-the-dark enemas, and vibrators that doubled as jewelry. You see a lot of strange shit as a sex toy reviewer, but I saw even more strange shit at sex shops, and it delighted me.
3. I like work that’s variable and challenging. Previous office jobs (not to mention, monogamous relationships…) had taught me that monotony saps the life force from my soul. Work that engages you is a privilege, and I’m so grateful I’ve been able to find it in so many forms. Working at a sex shop may get boring on occasion – for example, when you’re putting price tags on dozens of lingerie sets, or mopping the lube aisle after yet another spill – but the one-on-one interactions with customers were totally unpredictable from day to day. I could talk to a brassy grandmother buying her 8th Magic Wand, a meek teenager coming in for a harness and dildo, and a fast-talking sex worker picking up some lube before her next rendezvous, all in the same day. Amazing!
4. Even sex toys can get boring after a while. Look, I said the people were interesting; not all the toys were! I bet people who work in the lube production, wholesale sex toys, and sex toy marketing world also find this to be true: after a while, almost nothing can shock you anymore. Customers giggled daily at the giant arm-length dildos we carried, or the horse-tail butt plugs, but I was so blasé that I was just like, “Yeah? And?” This is why it’s funny to me when people worry that they’re going to freak out a sex shop employee with their “out-there” request… If they’ve been working there for a while, they’ve probably seen it all.
5. A little empathy goes a long way. I don’t mean this in a super-salesy way – “establish commonality with the customer so they’ll be likelier to drop some cash!” – but an empathetic approach to sex toy sales really does help. People want to feel listened to, understood, and normalized – and as a sex shop employee, I think you encounter more opportunities to do this type of emotional service than almost any other kind of retail worker. I never took that responsibility lightly.
Have you ever worked at a sex shop? What did the experience teach you?
This post was sponsored. As always, all writing and opinions are my own.