Sex Blogging Secrets, Part 2: Creating Good Content

I’m back with more sex blogging tips for y’all!

Overall guiding principles

When it comes to blog advice, I worship at the altar of the Blogcademy. There are two tips they emphasize that I’d like to share with you today, to set the tone for the rest of the content-creation stuff in this post.

The first is that you should think of your blog like it’s a magazine for a certain kind of reader. Cosmopolitan, for instance, isn’t just fashion or just beauty or just sex advice – it’s all of those things and more, because the Ideal Cosmo Reader is interested in a broad range of things, just like we all are. You’ll run out of ideas fast if you limit your blog to only one topic (like sex toys) or only one type of post (like erotica stories), so instead, try to pinpoint the sort of reader you’re writing for, and write all the various different things they would be interested in. (My Ideal Reader is a feminist sex geek with a sense of humor. Kind of like me!)

The second tip I’ve learned from the Blogcademy ladies is that your blog will be most successful if most of your content is helpful and valuable to your readers. That’s not to say there’s no place for writing about yourself and your own personal adventures, but it’s mostly going to be people who already know you and care about you that will read that stuff. Everyone else has no idea who you are and only wants to read your blog if it’ll help them in some way. That might sound sort of cynical, but actually, writing helpful content can be really fun! And it gets shared a lot more, so you’ll attract more eyeballs. Win-win!

Coming up with post ideas

Hopefully, if you want to start a sex blog, it’s because there are lots of sex-related things you want to write about. But even if that’s the case, we all still deal with writer’s block sometimes. So it’s important to have strategies for generating post ideas.

Here are some of mine:

• Read the news (online or in print) to see what’s going on in the world of sex, and respond to what you see.

• Talk to your friends (mostly the sex-positive ones, but sometimes even the less sexually open ones will give you ideas) about what bothers them about sex, what they wonder about it, weird experiences they’ve had, etc. See if anything sparks an idea.

• Write about your own past experiences.

• Write how-to guides.

• Write reviews of products you own (or can get retailers/companies to send you – see Epiphora’s guide for info on how to do that).

• Write wishlists of products you’d like to own, sexual experiences you’d like to have, fantasies you’d like to explore, etc.

• Write about your fantasies or turn-ons, or other people’s.

• Write about things you’ve learned about sex.

Whatever strategies you use, you’ll need to have a way to make notes of post ideas before they slip away (which, trust me, they will – our human brains are more sieve-like than we care to realize). I always have a notebook in my bag while I’m out, as well as the notes app on my phone. I also keep a notebook and pen by my bed, incase of sudden middle-of-the-night flashes of brilliance.

Keep an ongoing list of ideas you think are actually good, and have it near your workspace so you can refer to it if you ever feel stuck.

Regular features

Having features is a great way to make sure you don’t run out of ideas. They can also be something your readers come to excitedly expect from you, and they can become one of the signatures of your blog.

I find that features are fantastic for idea generation because they spark my imagination and I don’t have to work too hard to come up with ideas for them; I’m always brimming with sex writing tips, strange new-to-me fantasies, and sexual language pet peeves.

One of the beautiful things about blogging is that you are the boss of your blog and you make the rules, so you can try out new features without necessarily committing to them forever. Brainstorm a few ideas for features and give them a go for a while. If they help you, yay! If not, you don’t have to do them.

Planning ahead

Like most things in life, blogging is a lot less stressful when you’re overprepared and ahead of the game. I’m not always on top of everything, but it certainly helps to keep an editorial calendar and to queue up posts in advance.

An editorial calendar is just a calendar of what you’re going to publish and when. I started keeping one this year after 2+ years of just blogging whenever I felt like it – which works fine for some people but always made me feel sort of frazzled!

I keep my editorial calendars on index cards, one per month. I aim to post twice a week, so my cards are laid out in three columns so I can indicate which two posts I plan on doing for each week. It’s nice to have the dates at my fingertips because then I can plan date-appropriate content – for example, a Valentine’s Day-themed post when that day is coming up.

You’re not obliged to follow your plan to the letter, and I usually don’t – there are always lots of crossed-out posts on my editorial calendars, because I get other ideas that I’m more excited about and that I want to work on sooner. I just move the discarded post ideas back to my ongoing ideas list, and I can write them at a later date.

Queuing up posts in advance is another way to stay on top of your blog work. I find my enthusiasm for blogging often comes in bursts of a few hours, so when that happens, I try to write at least one or two posts and schedule them to be published later in the week. That way, I never have to force myself to blog when I don’t feel like it – because that never results in good content! (Fun fact: I wrote this blog post last Friday, because the day it’s being published, I’m going to be on vacation in Montreal. Pre-planning has allowed me to enjoy my vacation stress-free! Hooray!)

Next week I’m going to talk to you about one of my favorite subjects: building a readership! Tweet at me if you’ve got specific questions on that topic and I’ll do my best to address ‘em.

How (and Where) Do You Blog?

Lately I’ve been fascinated with writers’ and bloggers’ daily work routines, workspaces, and anything and everything that helps them Get Stuff Done. (I’m reading The New New Journalism and it’s full of info like this, FYI! You might like it if you’re similarly geeky.)

I thought I’d make a survey that other bloggers can copy and paste into their blog and answer the questions themselves. Please do! I’d love to hear how and where you work. If you do the survey, how ‘bout hashtagging it on Twitter with #HowIBlog so we can find it more easily?

And now, without further ado…

Do you have a workspace? What does it look like?

See above. I recently got a proper desk for the FIRST TIME IN MY LIFE (?!); previously I had always worked from bed, coffee shops, or with my laptop sitting on the kitchen table or on my lap while I sat in any random spot of my choosing. Now I have an actual area in which to work, and the exhilaration is intense!

I keep a variety of pens, markers and highlighters in a Museum of Sex mug that says “Sex makes me thirsty” in cute script. I have a black woven basket full of journalism reference books and all the other books I’m supposed to read this semester. Right next to my computer, I keep a to-do list that’s categorized into sections (each class I’m taking is a section, and “blog/writing” is its own category). I also keep two index cards, one for blog post ideas and one for story ideas I plan on eventually pitching to magazines, websites, etc.

There are lots of extra notebooks and index cards in my desk drawers so I’ll always have paper to quickly grab if I need to make a note of an idea. There’s a small bulletin board over the desk that I’ve loaded up with images that inspire me and make me happy (e.g. pictures of my current crush, my friends, and myself when I looked my cutest). And because I’m ultra new-age-y, I’ve also got a small collection of crystals that are said to enhance writerly powers. (Incase you’re wondering, they are as follows: sodalite for inner peace and endurance, carnelian for energy and humor, tiger eye for confidence and creativity, chalcedony for dissipating negative energy, rhodochrosite for compassion and creativity, jade for love and wealth, kyanite for tranquility and intuition, black tourmaline for luck and happiness, and citrine for wealth and clarity. Phew!)

Where do you go to look for ideas? Where do your ideas come from?

I read the news and keep an eye on social media, where I follow lots of folks who work and write in the same field as me. I subscribe to a few Reddit subforums that deal heavily or exclusively with sex, so new ideas and concepts are often brought to my attention there. I read books, articles and websites about sex. I spend a lot of time thinking about sex, journaling about it, and talking to friends and family about it, all of which brings up new things I might not have otherwise thought of.

What’s the process you go through to turn an idea into a finished post?

When I first get an idea, and I think it’s a good one, I write it down on my little ongoing blog ideas index card if I don’t have time to work on it right away or if I feel I need to think about it and flesh it out more before I get started on it. Then I mull it over for a few days or weeks, and usually the idea becomes more fully formed the more that I think about it. Sometimes I have epiphanies in my sleep, or while doing something mundane like washing my body in the bath or walking to class, because the repetitive motion kicks my creative brain into gear.

Sometimes, if I like an idea but can’t seem to unify it in my head, I’ll run it by a friend and see what they have to say about it. Explaining an idea out loud can help make it more coherent, and my smart, sex-positive friends always have interesting suggestions and perspectives.

If, however, I feel like an idea is ready to be made into a post right away, and I have the time to do it, I get started immediately. (This post was one of those!)

How long does it take you to write a post once you’ve got the idea?

I’ve always been a pretty fast writer – it’s one of my saving graces at journalism school, actually, where time management looms large – so I can get a post done in 45 minutes to an hour, most times. After that, I edit it, have a look at the preview of how it’ll appear when it’s on my blog’s homepage, make sure everything is A-OK, and then hit publish (or queue).

Reviews can take me a bit longer because sometimes I’ll get halfway through a review and realize I’ve forgotten to test certain functions or uses of the toy, and need to do additional testing before finishing the post.

How do you prepare your work environment (and yourself) to create maximum productivity and focus?

If I have the time and it’s feasible for me, I like to have a massive caffeinated drink before and during my blog work. Caffeine really helps stimulate my creativity and it gets me very excited about whatever I’m working on. Sometimes I’ll schlep my laptop to a coffee shop to work, partly so I’ll have close access to coffee and partly because the bustling atmosphere helps me focus. (Coffitivity is a useful tool for replicating this effect at home, if you’re interested!)

If I’m at my desk at home, I like to put on music while I work. Usually I go for something instrumental and minimally distracting, like Chris Thile playing Bach on the mandolin or the string quartet tribute to Death Cab For Cutie. Sometimes I open up sound effect websites, like the aforementioned Coffitivity or Rainy Mood, and either layer them with music or just listen to them alone.

I like my desk to be relatively clear when I work, so I can focus. Any clutter must be beautiful/inspiring clutter.

My “writing clothes” have to be super comfortable so they don’t distract me. In the summertime I wore a lot of oversized tank tops (I bought mine in a unisex size large so they’re basically dresses on me) because they’re comfy and unrestrictive, but now that it’s getting colder, you’ll more often find me writing in sweaters, leggings and shearling slippers. Basically anything that allows me to focus on my thoughts and my words instead of my body. And ideally something that allows for quick genital access if need be; wink wink.

What daily or regular practices do you do to improve your writing?

I am a huge fan of Julia Cameron’s The Artist’s Way books, and in particular, the morning pages exercise she suggests. I don’t always have the time or energy to keep up with my daily morning pages, but when I do, I find that I’m so much more creative, decisive, and productive. It’s truly astonishing.

I write in a journal almost every day, just recording what happened in my life and how I feel about it, and I think that practice has improved my writing enormously, simply because the more you write, the better you get. Putting feelings into words can be a particularly challenging task, so in some ways, writing about sex toys feels like a walk in the park after that!

I also make a habit of reading books on writing (Bird by Bird and The Elements of Style are two recent ones I’ve enjoyed) and making sure to read a fuckton of other people’s writing – not just in the genre I write for (primarily sex-related nonfiction), but in lots of other genres too. The more you read, the better you write.

I also like to go for long, thoughtful walks – another Julia Cameron recommendation. If I’m stuck and can’t seem to “give birth to” a post or article (for lack of a better phrase), a walk often unsticks my brain. Sometimes I just keep walking until the issue resolves itself, even if that means I go for a longer walk than I normally would. Divine inspiration always seems to strike eventually.

What rules (if any) do you always follow when you write? What rules (if any) do you break?

I follow spelling and grammar rules to the best of my ability, unless I’m breaking them purposely to achieve a particular effect.

I always try to make my first sentence interesting and attention-grabbing. It’s my journalistic background.

I hold myself to a very high standard when it comes to being non-judgmental and anti-oppressive. I do my best to make sure my posts don’t contain anything that could make someone feel shitty about themselves, whether that’s due to feeling shamed for something they like in bed or feeling excluded based on their identity or anything else.

In reviews, I often break the “rule” that you have to include a plethora of technical information about a toy, like how it charges, how long the charge lasts, what the toy’s buttons or controls are like, how to clean and care for the toy’s material, etc. I tend to only include that information if it’s notable and I want to comment on it for one reason or another. I figure folks can always Google for that information and they’ve come to my blog to hear what I think about how the toy feels.

What other writers (of any genre or medium) do you admire, and why?

In the sex blogging realm: Epiphora for her hilarious and inventive descriptions of sex toys and their sensations. Lilly for her well-researched and sometimes delightfully ranty posts. Redhead Bedhead because her blog is a mishmash of mental, emotional, and physical approaches to sexuality (which is kind of what I try to do here, too). Emily Nagoski because she is soooo non-judgmental and her approach is scientific but compassionate.

In the world of nonfiction: I love Rachel Rabbit White’s sex journalism. (I actually interviewed her for a first-year journalism school project where we had to talk to a journalist we admire. I was so shy and starstruck but she was very sweet to me.) I like Augusten Burroughs’ dark, biting wit and interesting way of looking at the world. I love Gala Darling’s bubbly, carefree tone and her take on self-love.

Fiction: J. K. Rowling and Veronica Roth (young adult fiction is hard and they get it right). Will Ferguson (hilarious, but dark and deep sometimes too). Emma Donoghue (read Room; trust me on this one). Stephen King (a true, great storyteller; I’m obsessed with The Stand and Under the Dome).

Other genres: I dig poetry by Charles Bukowski and Richard Brautigan. Stephen Sondheim is the best lyricist I know of, living or dead.

So? Are you going to answer these questions on your own blog? Make sure to use the #HowIBlog hashtag if you tweet your post!

Blog Tour Questionnaire

A few different folks have tagged me in this “blog tour” thing, and it has some interesting questions, so I’m gonna do it! Read on, if you want a portal into the mind of a sex blogger…!

What am I working on?

Reviews, always reviews! I have a couple of Tantus toys I’ve needed to review for ages, a few lubes, an erotica book, and some other stuff.

I’ve also had an idea percolating for a while for a blog series about unusual fetishes, but I’m still deciding how to approach it.

And, as usual, I’m working on material for the Sex Toys Canada blog.

How does my work differ from others of its genre?

I once heard the ladies of the Blogcademy say that a blog should be like a magazine: geared toward a specific type of reader, and the various things that they would be interested in, rather than a specific type of content. So I try to keep that in mind. My target reader is a feminist, queer or queer-positive, open-minded and open-hearted sex geek – kind of like me!

A lot of my posts are sex toy reviews, but I branch out from that as well. I try to provide content that’s as helpful as possible, while also encouraging a light-hearted, radically inclusive attitude about sex. It’s my goal to avoid judgment and stereotypes, and to be truly sex-positive, which I define as believing that any sexual act or fantasy is A-OK as long as it’s safe, sane, and consensual.

Why do I write what I do?

I genuinely feel that sex education and sex geekery are my calling. I started this blog because I wanted to write and there is nothing I’m more fascinated by than sexuality. It’s the only topic in the entire world that I could write hundreds of blog posts about, because it’s intriguing, infinite, and ever-expanding.

As for sex toy reviews specifically, I want to help people make better choices about what they’re putting in their bodies and what they’re relying on to give them pleasure. The world deserves better than cheap jelly toys that give you chemical burns and shitty vibrators that can’t get you off. Pleasure for everyone!!

How does my writing process work?

I usually get posts done all in one go. That’s always been how I’ve written; my brain just works better that way. Of course, I go back in and edit or change things later, but I like that initial write-through to get done in one sitting if possible.

When writing sex toy reviews, I start crafting sentences in my head while testing toys, and make a mental list of pros and cons that I can use as a guide when I write my review.

After drafting and editing a post, usually I either publish it right away or let it sit in my drafts folder to marinate for a few days.

Yay, that was fun!