Le Wand Keeps Copying Other Companies’ Sex Toy Designs

Top: Le Wand Hoop. Bottom: Njoy Pure Wand.

I know we all have bigger problems right now, but… have you noticed that the “premium” sex toy brand Le Wand has been blatantly stealing designs from other, more established companies in the industry?

Left: the Magic Wand Rechargeable. Right: the original Le Wand.

I’ve been suspicious of Le Wand from the beginning. I reviewed their original wand and noted that it “borrowed” heavily from the design of my beloved Magic Wand Rechargeable, which industry titan Vibratex had launched a couple years earlier. Although Le Wand’s founder Alicia Sinclair boasted in interviews that her new wand was “a stylised, fresh, and sexy approach to an all-time best-selling sex toy,” it appeared (and still, to this day, appears) to be an outright copy of the MWR.

It’s the same shape and size, the buttons are placed in the exact same spot and laid out in the exact same way, and it even uses the same unusual two-pronged charger as the MWR. The only significant things Le Wand actually changed are the aesthetic (and honestly, despite Alicia’s insistence that the Le Wand’s “elegant design” is better, I prefer the look of the original), and the motor, which – compared to any Magic Wand product – is abysmally buzzy and just not up to par, last I checked.

Alicia Sinclair’s next foray into toy plagiarism was the Cowgirl, a rideable vibrator and obvious knockoff of the Sybian. I’ll give her a pass on this one because – as I noted in my review – I do think the Cowgirl actually innovates in some ways, namely: luxe leather casing, all-silicone attachments, and handles on the sides that make the toy easier to carry. Still, though, it’s clear that Alicia Sinclair, or at least the companies she founds, have a habit of claiming to “improve” classic sex toys while mostly just riding the coattails of those toys’ success.

Le Wand’s latest misstep is their new line of stainless steel dildos. Anyone who’s paid attention to the sex toy industry any time within the past ~15 years could tell at a glance that these toys are blatant rip-offs of those made by Njoy. Legendary dildo designs like those of the Pure Wand and Eleven have been shamelessly copied and renamed the Le Wand “Hoop” and “Contour,” while the other 3 toys in the steel line aren’t direct clones but are nonetheless still stylistically derivative of Njoy’s. I happen to know that Njoy toy designer Greg DeLong has a mechanical engineering degree and spent years prototyping and reworking his various designs – only to have other companies remorselessly steal them out from under him.

Top: Le Wand Contour. Bottom: Njoy Eleven.

Yes, other companies besides Le Wand have ripped off Njoy designs before. Of course they have: these toys are hugely successful and famously effective; everyone wants a piece of that action. And notably, Njoy doesn’t seem to have a patent for their designs, so this is stealing in the ethical sense and not the legal sense. But Le Wand’s plagiarism hit me harder when I saw it, because this isn’t some cheap two-bit company appearing out of the woodwork; this is an established sex toy company that positions itself over and over again as both luxurious and innovative. How can you claim to be either of those things in good faith if you’re fully stealing designs from a company that is actually luxurious and innovative?

One of the troubling things about all this (there are many) is that Alicia Sinclair’s other company B-Vibe actually fucking rules. They make – among other things – butt plugs that use rotating beads to create a “rimming” sensation. While other toymakers have used rotating beads before, in rabbit vibes and – yes – butt plugs, the B-Vibe plugs’ sleek designs, excellent motors, and surprisingly good remote-control capabilities set them apart. Could B-Vibe be the one actually good and actually original idea this group of companies ever had? [Edited to add on 4/24/2020: Someone called LadyPseudonymia on the SexToys subreddit has since pointed out to me that B-Vibe’s line of “Snug Plug” weighted butt plugs appears to be lifted almost exactly from the Mr. S Leather “World’s Most Comfortable Butt Plug.” (That link is very NSFW, FYI.) Here’s a comparison image. So I guess I was wrong about the B-Vibe line being the most original of this group of companies’ products.]

Some would say I shouldn’t be so hard on Le Wand because lots of sex toy companies steal designs. (Have you seen Satisfyer’s flagrant copies of Fun Factory toys?) The type of person who makes this argument seems to see plagiarism as par for the course in any creative field. But it really isn’t, or at least, it doesn’t have to be. There are enough genuinely inventive sex toy designers out there making cool new stuff every year that I really don’t buy arguments about how “everything is derivative” and “we all steal from each other.” Sure, every creative person in every field is borrowing slightly from things they’ve seen before – that’s the nature of the human brain – but that doesn’t entail, or require, stealing full designs down to the tiniest details. There is no excuse for that level of dishonesty and exploitation. If you don’t have any new ideas for sex toys, you probably shouldn’t start a sex toy company!

Le Wand as a company doesn’t seem all bad – they’ve sponsored friends and colleagues of mine who do important work, and have hired my brilliant pal Eva as their resident sex researcher (yay!). But if they really want to be an ethically good company, they’ll apologize for stealing toy designs, stop selling those copied toys immediately, and produce only original designs from here on out. But they won’t do that, because their business model is predicated on “innovating upon” – by which I mean, poorly duplicating – successful toys that have come before.

Left: Le Wand Deux. Right: Crave Duet.

Is there anything you can do about this? Absolutely. You can stop supporting companies that steal designs, and tell your friends and partners to follow suit (possibly by sharing this post to your networks!). You can notify these companies, via email and/or social media, that you’ll be boycotting them and telling others to boycott them until or unless they right their wrongs. You can ask your favorite sex toy retailers not to carry brands that steal designs (although, adult-industry retailers need to make money and the small/indie ones usually struggle to do so, so I wouldn’t necessarily push them too hard on this). You can buy toys directly from companies whose original designs have been stolen, like Njoy and Fun Factory. Voting with your dollar has actual, practical effects; we’ve seen sex toy companies slow the production of toxic toys due to consumer outcries, so maybe we can achieve similar ends with regards to design plagiarism.

As for me, I won’t be supporting Le Wand, personally or professionally, until they pull their copycat toys and apologize for their misdeeds. But I’m not exactly holding my breath.

 

[Edited to add on 4/29/2020: I don’t currently have any business affiliations with Le Wand or any of its sister companies, but I should disclose that their company Cowgirl gave me a free press tour of its Museum of Sex exhibit in 2018. All the toys I’ve reviewed from Le Wand/B-Vibe/Cowgirl were either supplied to me by a retailer for review or bought by me/my partner.]

What Does Clitoral Suction Say About Gender?

Trends in the sex toy market are fun to watch, not only because they portend new pleasure possibilities but also because they tend to signal something about how our cultural beliefs on sex and gender are evolving. So when toys like the Satisfyer and Womanizer kept popping up left and right, it made me wonder: what do clitoral suction toys say about gender?

Granted, it’s technically incorrect to refer to these toys’ mechanisms as suction. They use a new mechanical method – variously referred to as “non-contact pressure wave technology,” “gentle sonic waves,” and “Pleasure Air Technology” – to gently and touchlessly stimulate the clitoris. But the effect can feel remarkably suction-like in practice, to the point that a minority of users complain these toys cause a pressure-y pain the likes of which you might notice when you crank up a clit pump too high. Most reviewers compare these toys’ sensations to oral sex – because, like a warm and willing mouth, they surround the clitoris and apply gentle, rhythmic pressure that can escalate to something like suction.

I was not initially sold on these toys; their brand of stimulation felt so soft as to be basically imperceptible at times, and they too often led me into orgasms half-ruined by the aimless, air-based tapping they administer. But after a while, my body got used to their more delicate and nuanced sensations, and I noticed that these toys, more than any others, allowed me to fantasize unimpeded about one of my favorite sex acts: cunnilingus.

You can think about getting your clit licked if you’re using a vibrator, your hand, or anything else, of course – but toys that feel vaguely like suction lend themselves especially well to this imaginative task. No human being has ever sucked on my clit as tenderly or rhythmically as these toys do, and yet their soft, rubbery nozzles hearken back to smooth lips wrapped around my bits, and their relentless “pressure waves” feel remarkably akin to a tongue rap-tap-tapping against my clit. So you can see how, when cunnilingual cravings hit, I began to reliably reach for an air-pulse toy.

The runaway success of this toy category is hard to miss if you spend any time monitoring industry trends. While Womanizer was the O.G., multiple copycat companies have leapt onboard the bandwagon and started cranking out their own versions. These toys have been profiled in GlamourCosmopolitan, and many more heavyweight sex-focused publications. There’s a fervor around them that I haven’t seen since the rabbit vibe or Magic Wand. My theory? These products strike a nerve because clitoral suction subverts gender norms.

I think about this a lot vis-à-vis cunnilingus, because I am somebody who gets off on being sucked off. My clitoris is average-sized, but, like most, it has a long enough shaft that it can be taken into someone’s mouth and sucked on, like a tiny cock. But despite how easy it is to do this – and the common-sense assumption that many people would enjoy having their most sensitive sexual organ surrounded and stroked by wet lips – this oral technique has been surprisingly rare in my sex life. Most of my past partners (the ones who bothered to go down on me, anyway) stuck to wet tongue flicks on the top or sides of my clit. Depending on intensity and stamina, this could sometimes get me off – but nonetheless, whenever someone momentarily slipped my clit into their mouth, I moaned much louder and clawed at them in frenzied desperation. You would think they would notice this and keep doing the thing that was obviously working, but many of them did not. Why?

I think there are two basic gender-based reasons for this phenomenon. One: Most straight dudes (and unfortunately, my past sexual partners are predominantly straight dudes) – whether consciously or not – associate phalluses with dicks, and assume that any kind of “fellation” would make them gay, or at least effeminate. And two: They assume, on some level, that I, being a cis woman, don’t want my clit to be “treated like a dick” because it’ll make me feel “like a man.” Wrong on both counts, gents.

Some important nuances in this discussion: Some people who have clits are not women, such as pre-op/non-op trans men and assigned-female-at-birth non-binary folks, and some of those people like to have their clits sucked on for gender affirmation reasons (in addition to physical pleasure reasons). On the flipside, not all women have clits (e.g. trans women and victims of clitoridectomy) and not all clit-havers even like having their clits stimulated. Nonetheless, I think clitoral suction as a whole is a powerful metaphor for how our culture thinks about sex and gender – because it’s the satisfaction of an organ often considered “female” in a way that’s usually reserved for phalluses often considered “male.”

The reason I know this is partly a sexual orientation issue is that my queer partners (of any gender) have never seemed to have a problem with sucking my clit. They tend to do it wholeheartedly and wholemouthedly upon request, even if that request is non-verbal (e.g. by gently pushing my clit forward toward their lips). It’s only the straight men who pointedly avoid it, so I have to assume their aversion has something to do with thoughts of dicks and gayness and fellatio.

I don’t entirely blame them – homophobic and transphobic cultural myths are highly prevalent and hard to ignore – but I do think that we, as a society, need to move past these myths. Sometimes we do that in big ways, like by naming and calling out toxic masculinity through media campaigns and the #MeToo movement, and other times we do it in small ways, like by confronting our feelings about sucking on a partner’s genitals during sex. Both types of societal inquiry and self-examination are important and necessary, I think.

I’m not saying the way I prefer to receive oral sex will change the world. There’s too much going on for gentle gender subversion behind closed doors to have much of an effect. But it is heartening to observe the success of clitoral “suction” toys in the sex toy market right now, because it means something is shifting. Our sexual culture is learning to prioritize clitoral pleasure at long last, after the persistence of the orgasm gap throughout basically all of human history. We’re becoming more comfortable, too, with the homologous nature of the clitoris and the penis – which I think leads us closer to a much bigger and more important realization: that everyone, regardless of gender, is human, and should be treated as such. Women are not delicate caregivers or winnable objects; men are not relentless warriors or heartless cads. Our socialization and social locations change how we behave and are treated in the world, but they do not make us fundamentally, inherently different from each other, and it’s dangerous to approach gender relations as if they do.

I always look forward to seeing what happens next in the sex toy industry, just as I always look forward to seeing what strides we’ll make in the fight for gender equality. Sometimes these two progressions intersect in the most delicious ways.

 

This post was sponsored by the good folks at The Hot Spot. As always, all writing and opinions are my own.

Monthly Faves: Geeks & Tweed

I feel like my mental health picked up a bit this month after being somewhat abysmal since my breakup in August, so that’s been nice! A new job and a new crush are reinvigorating me. Here are some of the sexy things I enjoyed in October…

Sex toys

• I like the new Je Joue bullet more than I was expecting to! It has this great motor that’s rumbly in a different way than I’m used to; it’s hard to describe. I’ll write a full review eventually. When I want a pinpoint clit vibe, lately I’ve been alternating between my Tangos, my ScreamingO Vooom, and this li’l purple bullet. They all have a different quality of vibration, so it’s a good mix!

• I’m also enjoying the Satisfyer Pro Penguin lately. Satisfyer sent me most of their range earlier this year, and to be real with you, my clit is not discerning enough to have a preference between the three (!) Satisfyers I own – but this little pink one wins my heart based on ergonomics and aesthetics alone. The suction-y sensation makes a particularly great pairing with cunnilingus porn!

Fantasy fodder

• There’s a porn company called “Fuck the Geek” which has given a title to a genre of porn I’ve long enjoyed: unreasonably hot woman bangs incongruously schlubby dude. I would imagine the guys who watch this like it because it’s a form of wish fulfilment, much like sitcoms where a Kevin James-lookin’ motherfucker is married to a Leah Remini-lookin’ stunner. But for me, the appeal of these scenes is the dude’s utter incredulity. He can’t believe he’s lucky enough to be getting sucked/fucked by a classically porny starlet – and he and his boner respond with suitable enthusiasm!

• Been thinking a lot about salt-and-pepper daddy doms in tweed jackets (what else is new, right). If a dude looks like a professor from a dramatic teen movie set at a New England boarding school, I probably have a crush on him, and he should really consider spanking me with a wooden ruler. I’m just sayin’.

• This mom-and-son roleplay/blowjob video absolutely fucking delighted me. Mrs. Mischief has such a sense of humor about the whole scene. Plus, she’s a total babe and a dick wiz – I don’t normally eroticize mom/son dynamics very much but this one noticeably turned me on while also making me giggle and applaud.

Sexcetera

• Some of my work elsewhere this month: I wrote about toxic sex toys (including ones containing CHLORINE!) for Glamour. I reported on the orgasm gap for Herizons. I offered some Halloween sexy roleplay suggestions over at Ignite. I wrote some smutty Brooklyn Nine-Nine fanfiction. I discussed ways to introduce a sex toy into your relationship for Peepshow. I talked with Inspirational Songstress about my music, my favorite place to write, and my confidence journey. I guested on What’s My Body Doing? to talk dominance and submission with the ever-adorable Eva.

• Orgasm stats: as of time of writing on the 30th, I’d had 30 orgasms this month, making it an unusually libidinous month for me and bringing my total for the year up to 279 so far. 300 is within reach!! #nerd

Femme stuff

• Autumn always reignites my fondness for dark lipsticks. Lately I’ve been swooning over Sephora cream lip stain in Blackberry Sorbet, MAC lipstick in Fashion Revival, and (the cream of the #SpookyFemme crop) MAC Retro Matte liquid lipstick in Caviar.

• I bought a black crop top at H&M for about $8 and it’s perfect: simple, flattering, easy, and versatile. It pairs well with leggings, skirts, shorts, and even just underwear when I’m loungin’ around the house. I love how it offsets any necklace I wear (including my hot pink internal clit).

• The scents I can’t get enough of this month: Memoirs of a Trespasser by Imaginary Authors is comforting, yet adventurous, like a rugged explorer recounting his journeys to his wife in their cozy house upon his return home. Sir by D.S. & Durga is over-the-top stately masculinity, like I’m snuggled up in the aforementioned fantasy daddy dom’s tweed blazer, sipping whiskey by a roaring fire. Rachel Syme says Cuir by Mona di Orio is the perfume Rosa Diaz would wear, and I am inclined to agree: it’s leathery and fierce and doesn’t care what you think.

Little things

Smoking a joint in the bath while wearing a sheet mask (truly peak #StonerFemme). Big cheap breakfasts at my local diner, where they don’t mind if I sit for hours sipping coffee and writing about kink. The word “yikes.” Being kinky Powerpuff girls with Eva. Spotify algorithms. Improv crushes (fucking always). Merciless to-do lists on pink paper. My dad buying me sushi. Playing sad blowjob songs for Anais on her piano. Attending my high school reunion. My new part-time job at a luxe sex shop! When I told my FWB I kinda wanted to call him Daddy and he reacted with utter nonchalance. Puppy kisses. Sharing pizza, wine, and a huge cookie with Suz in her beautiful apartment. Laura Antoniou’s kinky murder-mystery The Killer Wore Leather. Feeling abundant. Giant donuts at my fave café. Crying with laughter at Catch23. Afternoon naps in my sunny bedroom.

Review: Satisfyer Pro 2

the Satisfyer Pro 2 clit stimulator

“It’s like a blowjob for your clit.”

That was the buzz, back when suction-based toys like the Satisfyer and Womanizer first arrived on the market. It would be an understatement to say that my curiosity was piqued.

I love blowjobs. I love clit stimulation. I love clitoral suction, and think it is drastically underused and underestimated as a cunnilingus technique. And as a jaded old sex toy reviewer, I love toys that promise new, unique forms of pleasure (so long as they actually follow through on that promise). So, needless to say, I wanted – nay, needed – to put one of these toys on my genitals ASAP.

My pals at Peepshow sent me the Satisfyer Pro 2, a rose-gold little dynamo of a clit stimulator. Like the Womanizer and the other models of Satisfyer, this one produces a suction sensation via “pulsating air” inside its little silicone nozzle. You glom it onto your clit, turn it on, and it starts sucking away. Nifty.

The Satisfyer is absolutely a Womanizer ripoff, but here’s the thing: it’s better than the Womanizer. How much better? Let me count the ways… It’s a hell of a lot cheaper ($60 vs. $99–219). It’s far prettier (the rhinestoned, leopard-print Womanizer looks like it was designed for a bad Liberace impersonator in a porn parody). Its hourglassy shape feels more ergonomic in my hand. It has a wider variety of speeds (11 vs. 8). It’s waterproof. It’s not called the fucking Womanizer.

I also disliked the comparatively bigger jumps between speeds on my original Womanizer. The Satisfyer’s speeds ramp up more gradually, so I don’t encounter overstimulation or discomfort nearly as much. Considering that this type of toy is all about direct clitoral stimulation – which I normally find too intense – those tiny jumps between speeds are important. I can sometimes enjoy direct clit stim if it’s very gentle, the way the lower speeds on the Satisfyer are – but if, like my pal JoEllen, you categorically hate direct clit stim, you will hate both the Satisfyer and the Womanizer.

Some people say they find the suction sensation uncomfortable after a few minutes. It definitely engorges the clit, like a clit pump. I enjoy that feeling, but if that idea freaks you out – or if you’ve tried other types of suction toys and found them uncomfortable – then definitely skip these toys.

While I mostly like that suction sensation, it does get a little intense during orgasm. Someone once found my blog by Googling, “Is it normal for the Womanizer to cause orgasm so intense it is painful?” and yeah, that’s normal for the Satisfyer too. When I have an orgasm using a vibrator, I automatically readjust its position on my clit during and after that climax, to accommodate the hypersensitivity that occurs in those few seconds. No such jiggering can be done with the Satisfyer because it stays decidedly suckered onto my clit. Ergo, my orgasms with this toy are punctuated with a sharpness that borders on discomfort. It’s a sensation I semi-enjoy, in a kinky, forced-orgasm, be-a-good-girl-and-take-it sort of way, but I could see it being a dealbreaker for some folks.

the Satisfyer Pro 2 clit stimulator

Remember earlier, when I mentioned that the Satisfyer is waterproof? That’s important, and here’s why: that “pulsating air” technology does some truly cool shit underwater. It basically turns the toy into a little water-jet, as the air coming out of the nozzle sprays water directly onto your clit (or wherever you aim it). For me, this hearkens back to sodden trysts with bath faucets in the early days of my masturbatory career, so it’s a familiar and much-loved sensation. On especially sensitive days, I can get off from that minuscule spraying action alone.

That said, I have an all-time favorite way of using the Satisfyer. If you want to give it a shot, here is my formula for a truly excellent Satisfyer session, the Kate Sloan way…

Step 1: Get super, super, super high. Ideally on a sativa-dominant hybrid. Something zippy and sensual.

Step 2: Put on a long blowjob porn compilation video.

Step 3: Put the Satisfyer on your clit and turn it on.

The combination of weed hypersensitivity, hot-as-fuck BJ visuals, and a vaguely BJ-reminiscent sex toy is almost too much for my stoned brain to handle. It takes me a long time to get to orgasm this way, but once I get into a trippy blowjob-porn trance, I neither know nor care how long I’m jerking off for. The Satisfyer is magical for this purpose, I think partly because it feels so psychedelically different from any other clit toy I own (with the exception, of course, of the Womanizer).

For all these reasons and more, the Satisfyer – not the Womanizer – will be my pick from now on when I’m craving direct clit suction. But that’s not a thing I often crave. My ultra-sensitive clit prefers indirect stimulation, like a Magic Wand pressing through my leggings and underwear, or a Tango wedged against my clitoral shaft. Both Satisfyer and Womanizer brag about the quick and numerous orgasms they can wring out of you, but I find the opposite: my body’s so unaccustomed to the suction sensation that those orgasms take longer and are harder to achieve. They’re worth it, as they’re often more intense, but most of the time I still prefer sweeter, subtler sensations that get me off more easily and reliably.

Sometimes your clit just needs a blowjob, though.

 

Thank you so much to Peepshow Toys for sending me the Satisfyer Pro 2 to review!